Peter Boatwright

Peter Boatwright is the director and co-founder of the Integrated Innovation Institute, which offers graduate and undergraduate university education to train the world's next elite innovators of product and services. As an expert in innovation education, he has coauthored three books and teaches coursework on related topics such as product innovation, brand strategy, new product management, pricing strategy, and market research.

His research interests include product development processes and marketing of new products, consumer response models, analysis of promotional activities, Bayesian econometrics, and consumer response to assortment. A proponent of interdisciplinary research, he has collaborated with colleagues at Carnegie Mellon's College of Engineering, the School of Design, and the Department of Statistics to develop new education programs and research findings about customers and their decisions. His scholarly research has been published in leading research journals including Marketing Science, Management Science, Journal of Marketing Research, Journal of Marketing, Decision Analysis, and Quantitative Marketing and Economics.

Professor Boatwright has taught courses on new product management, pricing strategy, digital marketing, product development, brand strategy, and marketing research as well as various courses in statistics.

In his work, Peter has consulted for leading companies across diverse industries. He has collaborated with several industry leaders, including Nissan, Apple, International Truck and Engine (Navistar), Campbell's, Philips-Respironics, Bayer, Bosch, Merck, Mindtree, MSA (Mine Safety Appliances), Procter and Gamble, Lubrizol, McKesson, GlaxoSmithKline, New Balance, DesignAdvanceSystems, Hewlett Packard, and Lockheed Martin.

Peter has been with Carnegie Mellon University since 1997, joining as a faculty member of the Tepper School of Business. In his current role in the Tepper School, Peter serves as an Allan D. Shocker Professor of Marketing and New Product Development and has taught business coursework at CMU's campus in Doha, Qatar.

Peter is originally from Denton, Texas. He spends his free time focused on being a dad.