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Peter Boatwright

Professor Of Marketing

Tepper School of Business

Orcid identifier0000-0001-8376-7976 (opens in a new tab)⁠
  • Professor Of Marketing
    Tepper School of Business
  • 412-268-4219
  • Carnegie Mellon University, Tepper School of Business, 5000 Forbes Ave, Pittsburgh, Pennsylvania, 15213, United States

PROFESSIONAL ACTIVITIES

  • COMMITTEE MEMBERSHIP
    Teaching Faculty Recruiting (Marketing at Tepper)
    1 Jan 2026 - 31 May 2026
    Chair
  • COMMITTEE MEMBERSHIP
    Phd Committee
    1 Aug 2025
    Member
  • NON-RESEARCH / INVITED PRESENTATION
    Dean's Advocacy Council
    21 Nov 2024
  • NON-RESEARCH / INVITED PRESENTATION
    Managing the Unmanageable
    23 Oct 2024
  • NON-RESEARCH / INVITED PRESENTATION
    Managing the Unmanageable
    22 Oct 2024
  • BROADCAST INTERVIEW
    Thought Leadership Leverage Podcast (opens in a new tab)⁠
    29 Jul 2024 - 29 Jul 2024
    A July 29, 2024, podcast episode titled "Applying Innovation Principles" features an interview with Cagan and Boatwright. Hosted by Bill Sherman, it explores their book’s approach to managing innovation teams, aimed at business leaders. It delves into how they translate academic research into practical advice for practitioners.
    MORELEARN MORE (opens in a new tab)
  • NON-RESEARCH / INVITED PRESENTATION
    Tartan Alumni Dinner
    17 Jul 2024
  • NON-RESEARCH / INVITED PRESENTATION
    Innovation in Practice
    5 Jul 2024
  • NON-RESEARCH / INVITED PRESENTATION
    Managing the Unmanageable
    13 Jun 2024
  • NON-RESEARCH / INVITED PRESENTATION
    Managing the Unmanageable
    12 Jun 2024
  • OTHER SERVICE
    Tepper Alumni Talk
    19 Apr 2024 - 19 Apr 2024
  • AWARDS / RECOGNITION
    Finalist, Doherty Award at CMU
    1 Jan 2024
  • CMU COMMITTEE SERVICE
    Marketing Faculty Hiring
    1 Aug 2023 - 31 May 2024
  • EVENT PARTICIPATION
    Conference
    25 Jul 2023
    McComb, C., P. Boatwright, and J. Cagan, “Focus and Modality: Defining A Roadmap to Future AIHuman Teaming in Design,” ICED23, Bordeaux, July 24-28, 2023.
  • CMU COMMITTEE SERVICE
    Tepper Dean Search
    1 Jan 2019 - 31 Dec 2020
  • CONSULTING / ADVISORY
    Penske Trucking
    1 Apr 2017 - 30 Apr 2017
    Boatwright advised on strategic directions for innovation and use of technology and information technology.
  • CMU COMMITTEE SERVICE
    Tepper Strategic Planning Working Committee
    1 Jan 2017 - 1 Jan 2017
  • CONSULTING / ADVISORY
    Menard
    1 Oct 2016 - 31 Oct 2016
    Boatwright instructed and advised managers regarding segmentation and pricing.
  • CONSULTING / ADVISORY
    Welspun
    1 Jun 2016 - 31 Aug 2016
    Boatwright guided research on new product innovation to extend textile industry, translating research into product specifications.
  • EVENT PARTICIPATION
    Board meetings
    1 Jan 2016
    CBI Governing Board
  • EVENT PARTICIPATION
    Business dinner
    1 Jan 2016
    Bosch dinner
  • CMU COMMITTEE SERVICE
    Dean Evaluation Committee
    1 Jan 2016 - 1 Jan 2016
  • EVENT PARTICIPATION
    Social event
    1 Jan 2016
    Basecamp IVB faculty presenter
  • CMU COMMITTEE SERVICE
    Strategic Planning, Experience Committee
    1 Jan 2016 - 1 Jan 2017
  • INVITED PRESENTATION
    Tepper Alumni Office
    1 Jan 2016
    Guest Speaker at Alumni event in NYC