Joy Lu
Assistant Professor of Marketing
Tepper School of Business
Orcid identifier0000-0001-7132-7105 (opens in a new tab)
- Assistant Professor of MarketingTepper School of Business
- 412-268-2125
- Carnegie Mellon University, Tepper School of Business, 5000 Forbes Ave, Pittsburgh, PA, 15213, United States
PROFESSIONAL ACTIVITIES
- AWARDS / RECOGNITIONRunner Up for Don Lehmann Award 202510 Jul 2025
- JOURNAL REVIEWING / REFEREEINGPLoS ONE5 Sep 2023
- CONFERENCE REVIEWING / REFEREEINGSociety for Consumer Psychology23 Aug 2023
- JOURNAL REVIEWING / REFEREEINGJournal of the Academy of Marketing Science14 Jul 2023
- EDITORSHIPJournal of Marketing Research1 Jul 2023
- CONFERENCE REVIEWING / REFEREEINGAssociation for Consumer Research8 Jun 2023
- JOURNAL REVIEWING / REFEREEINGJournal of Marketing Research1 Jan 2023
- AWARDS / RECOGNITION2020 Carnegie Bosch Institute Research Award1 Jan 2020
- FELLOWSHIPInnovative Models for Undergraduate Research Fellow1 Jan 2020 - 31 Dec 2021
- AWARDS / RECOGNITION2019 Carnegie Bosch Institute Research Award,1 Jan 2019
- CMU COMMITTEE SERVICECMU Marketing Seminar1 Jan 2018
- FELLOWSHIPRussell Ackoff Doctoral Student Fellowship1 Jan 2015
- FELLOWSHIPPatty and Jay H. Baker Ph.D. Fellowship1 Jan 2014 - 31 Dec 2015
- AWARDS / RECOGNITION2013 David M. Grether Prize in Social Science1 Jan 2013