Kannan Srinivasan

Kannan Srinivasan is the H.J. Heinz II Professor of Management, Marketing and Business Technology at Tepper School of Business since 1999. He has also taught at the business schools of the University of Chicago and Stanford University.

He has worked extensively on advanced data analytics models and published over seventy papers in leading management, marketing, and statistical journals. In 2013, he was elected as a Fellow to the Informs Society of Marketing Science, one of the leading societies for data analytics, for his life-time contribution to the field. He also served as the President of the society. His current research is on advanced analytics on large scale data generated by the internet. He holds several patents on the time and location aware dynamic push content on mobile devices, dynamic pricing, dynamic online advertising, and dynamic customer retention. He has extensively consulted with a number of large firms and start-ups. His former doctoral students have served as faculty at leading institutions such as Duke, Harvard, Columbia, Yale, University of Chicago, Wharton, University of Michigan and Indian Institute of Management, Bangalore.