Charles Johnson

Course Number:  53771
Course Name:  Product Design and Innovation: Scaling your idea from inception to mass market

Description:  Idea developers by nature are entrepreneurial yet traversing the landscape of realizing an idea in the context of business is full of the barriers that prevent newness. On the journey from idea to scale using the power of design and leadership make the difference between an idea that emerges in the marketplace and one that does not.
This course is an introduction to entrepreneurship for both creatives and technicians. It is designed to help students develop the range of skills related to bringing innovations to market in the face of adverse interests. It provides an overview of the framework, environment and techniques required for taking the best ideas from concept to launched product.

The course is designed to teach:
How to identify and communicate newness that is meaningful.
How to shape and not duplicate.
How to give your idea the best chance for commercial success.